The author describing how he himself succumbed to a very persuasive saleswoman.ĭid you have an extreme reaction to this book? Did it make you laugh or cry? When social psychologist Leon Festinger infiltrated the "seekers" doomsday cult in the 1950's to observe their reactions when the world didn't end as predicted. What was one of the most memorable moments of Influence? While most of the material can trigger the "thats common sense I already knew that response", it becomes surreal when you start recognizing these features in yourself and your environment (part of the book even covers the "I already knew that" reaction) Yes! The psychological features explored and exposed by Cialdini run far deeper than I first realized. Would you listen to Influence again? Why? This book will change the way you see the world.
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